Stockbrokers and Advisers are at the centre of a transformational time: in today’s evolving financial landscape, leadership demands more than just industry expertise. Collaboration and a dedicated focus on the client can deliver transformative change for advice.
As the industry becomes increasingly complex and competitive, brokers must take a proactive approach, prioritising technology and investing in training and education to stay ahead of the curve. This requires not only adopting new tools and platforms but also rethinking their business strategies and operations to meet the evolving needs of their clients and the market.
Enhancing the client experience
On one hand, technology is reshaping ways of working, streamlining processes and enabling a more scalable approach. On the other, the human connection – the very essence of our value proposition – remains irreplaceable. A vibrant future must harmonise these two forces, ensuring that technology enhances, rather than replaces, the human touch.
Put another way, at the heart of this transformation lies the need to redefine the client experience through technology.
Transformational technology is quickly giving brokers and advisers a completely new toolbox to change the way they practice. It can help businesses build new revenue and relationships, and manage a higher client load, while keeping clients engaged over the course of their wealth journey. The human adviser will never be replaced, but embedded technology can slash the cost of providing advice and drastically improve the client experience. The most innovative practices will spend the next few years harnessing new forms of technology to enhance the client experience and their business proposition.
Leveraging Technology for competitive advantage:
State of the art technology has moved towards integrated, end-to-end platforms that can cover all client relation and experience management needs. A modular approach and a level of customisation is helping support these comprehensive solutions, making them both fit-for-purpose and future-proof.
Moreover, increased inter-operability means an integrated platform can ensure a smooth and seamless management, so that the broking industry will have total command of how it employs technology to best serve clients well into the future.
Complii’s platform supports the entire client journey.
Complii is Australia’s only fully integrated, modular platform designed for a “broker-led, client-centric approach”.
Complii’s tech platform covers the full lifecycle, meeting the needs of brokers and advisers for cost-effective capital raising, absolute compliance assurance, operating risk mitigation and customer servicing efficiency.
Each modular component provides a best-of-breed solution to specific areas of AFS operations, while the integrating platform ensures the transparent flow of relevant management data and insights. Designed to meet AFSL holders’ specific operational needs, Complii’s modules can be implemented individually or as part of an integrated service delivery platform.
Core modules include services such as:
>Client discovery, including automated account creation and client onboarding, enhancing the client experience by making easier and quicker.
>Document management and online administration, such as back-office account administration and paraplanning, reducing administrative costs and increasing productivity.
>Client Portals for your clients to access portfolio information and download forms, to empower advisers to provide superior client service through online, secure engagement around portfolio management decisions and investment opportunities.
>Model Portfolio with intuitive workflow to rebalance client portfolios at asset or asset class level, actively monitor drift and generate client reports.
>Deal flow and Capital Raise Management, including automated distribution and acceptance of corporate deals. This module helps brokers and advisers generate higher funds through broader corporate deal flows and liquidity, whilst facilitating deal management from retail to institutional investors.
>And of course, AFSL compliance: Our secure digital platform is based on customisable software designed to automate, record and report on an AFS Licensee’s and Brokers’ compliance obligations.
Overall, Complii is building an integrated, modular platform equipping FS firms for success.