Complii Fintech Solutions Ltd (ASX:CF1), provider of Australia’s first fully integrated capital markets platform for financial advisers and brokers, has announced a strategic partnership with leading investment platform Praemium Ltd (ASX:PPS) to collaborate on offers and cross-selling, opening up new opportunities for both companies.
Praemium caters to sophisticated advisers, private wealth managers and stockbrokers and offers cutting-edge functionality and solutions that streamline the advice process to deliver efficiencies and enhance client experience.
Praemium is a current shareholder in Complii, holding almost 12 million shares, representing c. 2% of Complii’s total ordinary shares.
The partnership will result in a more cohesive technology and product integration, facilitating the smooth flow of information between respective platforms, increasing process efficiency, and enabling seamless client interactions across their respective client bases.
Complii and Praemium will also actively engage in cross referrals, encouraging clients to explore the comprehensive services offered by both businesses, thereby expanding business opportunities and strengthening their strategic positioning in the marketplace.
Craig Mason, Executive Chairman of Complii Fintech Solutions, noted “I am delighted with this partnership with Praemium, which will cement our long-standing relationship. With closer platform integration and active referrals, this collaboration will see the Complii Group acquire new customers cost effectively, significantly expanding our reach. Importantly, our existing customers will have access to an expanded suite of products and services, enhancing their experience further”.
Denis Orrock, Chief Strategy Officer at Praemium, added “We are looking forward to collaborating further with Complii. We believe this partnership will not only enhance our combined service offering to the financial services market but will strengthen client relationships and create a positive impact to the industry through greater integration and cooperation between the two companies. We are excited with the increased go-to-market opportunity this brings”.